Linkedin

For measurable sales success

Coaching for B2B sales teams in Lucerne and Zug

Marlon Schildknecht

Sales coach / 30 years of experience worldwide

Motivation is good - but not enough

Are you thinking about improving strategies for sustainable sales success and customer relationships? Successful coaching for B2B sales teams today involves more than motivation - it requires structured and operational measures that have a direct impact on day-to-day sales.

Customer acquisition with Marlon Schildknecht

Marlon Schildknecht is a sales trainer with an international track record. He has been coaching sales teams in Lucerne and Zug for years. He uses checklists and best practice methods to guide you and your team consistently through every step of the sales process. 

Support for B2B sales teams

Building relationships with customers

The sales trainer supports B2B sales teams and managers in generating more deals and strengthening their impact at C-level. He has developed the «Sales Performance Accelerator®» program for this purpose. This is a practical coaching framework that helps sales professionals to approach customer acquisition in a systematic and fun way.

Start Coaching

Our offer

  • Lead qualification: clear criteria to identify relevant potential early on
  • Contact management: Effective maintenance measures to deepen customer relationships
  • Follow-up processes: Systematic follow-up for additional transactions

New customer acquisition

Coaching focuses on the systematic acquisition of new customers.

Strategic guidelines are used to optimize acquisition processes in order to qualify and successfully close sales and leads.

Optimize acquisition

  • Development and implementation of a targeted sales funnel
  • Use of social selling and data-based report creation
  • Training in effective discussion guidelines and negotiation techniques

Management coaching with strategic guidelines

Successful sales leadership in Lucerne and Zug is based on clear guidelines tailored to the company. Coaching managers means developing strategic frameworks together. In the retail sector, the aim is not only to improve team performance, but also to communicate a clear vision and goals.
Free initial consultation
Success

Customer First

In addition to my training as a sales manager and international certifications, I have learned the most from my customers. My motto has always been Customer First.
  • Development of a KPI-based control system for sales success
  • Contact management: Effective maintenance measures to deepen customer relationships
  • Follow-up processes: Systematic follow-up for additional transactions

Coaching for improved B2B sales

Customer relationship management is included in the coaching at the Lucerne and Zug locations. Those who understand it have a competitive advantage, especially in the demanding Swiss B2B market. The sales teams learn how to strategically build and maintain relationships. The application of proven models (e.g. customer life cycle or CRM tools) guarantees long-term loyalty.
  • Application of relationship management frameworks to optimize the customer journey
  • Use of digital tools to automate and personalize customer communication
  • Integration of customer feedback for continuous improvement of service and offering

Coaching for B2B sales teams

More deals, stronger customer relationships.

I know exactly what works in B2B sales - and what is a waste of time.

Marlon Schildknecht

Sales Performance Coach + Sales Trainer

FAQ

In the initial meeting, we analyze the current challenges, objectives and the specific market situation of your B2B sales team together. Based on this, I design individually tailored training and coaching modules that specifically build skills, motivate and optimally promote your team's strengths.

In coaching, we use a combination of proven methods and digital tools: discussion training, feedback loops, CRM analyses and strategy workshops. But also online tools such as the «Sales Performance Accelerator®». This allows you to recognize the correlations between your relevant sales KPIs and how you can influence them in a targeted manner.

Many participants experience noticeable progress after just a few weeks. The time it takes to achieve measurable success depends on the initial conditions and individual goals. Sales training usually shows marked improvements in lead generation, closing rates and customer loyalty within one to three months.
Yes, small and medium-sized companies in particular benefit enormously from professional coaching. It helps to deploy resources more efficiently and develop the potential of managers and sales teams in a targeted manner. The goal: structured growth.